CASE HISTORY

CLIENT

OYSHO

PROJECT

We have forged a partnership between Francesca Bagnoli, world number one in Freestyle Kitesurf, between Rita Arnaus, world number four, and Oysho, a Spanish brand belonging to Inditex group, a new entry to the world of sport. A testament to our women’s sports promotion strategy, Mughoot, in view of Oysho’s new venture, has selected Francesca Bagnoli and Rita Arnaus as the ideal figures for the brand’s development of its latest strategy.