Federico Macheda

Federico Macheda is a professional football player, born in Rome on 22 August 1991. He started his career in Lazio’s youth team and consequently moved to Manchester United at the young age of 16: he debuts with the “Red Devils” senior team in 2009 and wins the Football League Cup in 2010. He currently plays for Panathinaikos, in the Super League Greece. For Macheda we carried out sponsorship research, social media analysis, and provided, through Football Pro (Nike’s official distributor in Greece), a pair of Nike football boots for his experience in Greece.